Cashing In on Google’s Local Services Ads
Google’s Local Services Ads (LSAs) allow your business to connect with potential customers who search on Google in your area for the kind of services you provide, which translates to most people in...
View ArticleCustomer Lobby: Helping Make Business Reviews Come to Life
In the world of digital marketing, the tools and services you use can make a significant difference in how effective your online efforts are. A prime example is Customer Lobby, which is a third-party...
View ArticleSearch Ads and Display Ads: Strike the Right Balance
You know that your potential customers are out there scrolling on their devices, and you’d like to connect. Enter Google’s display ads, which are designed to help promote your business when people are...
View ArticleIt May Be Time for a Website Redesign
Your website shoulders an immense responsibility for your business. Not only does it set the tone for your brand and serve as an invitation for searchers to learn more, but it also guides user...
View ArticleTop 10 Digital Marketing Trends 2023 – Going Head-to-Head with AI
When we think about digital marketing trends for 2023, it’s almost impossible not to head straight for AI and stop there, but that wouldn’t get us very far on our quest. In fact, a writer over at...
View ArticleSEO vs. PPC: Getting Down to Business
It’s the age-old digital marketing question – should you be focusing on search engine optimization or pay-per-click advertising – and it’s a doozy. Yes, it would be great if some kind of marketing guru...
View ArticleGet Ready to Head Nextdoor with Local Social Media
Are you a small business? Do you have big goals? Of course, you do, and there are online tools out there that can help. Nextdoor is a thriving social media app that brings things a lot closer to home....
View ArticleGetting Reacquainted with SEO
The importance of SEO has a way of insisting upon itself. You know it’s important, but you may have lost sight of exactly why it’s such a big deal. Yeah, it’s all about optimizing the search engine,...
View ArticleCall Tracking Is a Thing (That You Should Know More About)
Some find that making a call is simply easier and more effective than filling out one of those uniquely complicated website forms or engaging in a lengthy live chat that may or may not resolve the...
View ArticleGoal-Driven Email Marketing: It’s a Web Guys Thing
There are few – if any – businesses that can’t benefit from a solid goal-driven email marketing strategy, and The Web Guys can help you get in on the action. Email marketing services represent an...
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